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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Empathy Training
Friday
, 
September 
27
 at 
7:00pm
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Empathy Training

There are many different Empathy Training courses available online. Empathy is the basis of humanistic management. However, with so much empathy flying about, it's no wonder that there is so many ills in the workplace. It seems that people who should have been caring more about getting ahead are more tuned in to simply getting in the heads of other people.

This is bad. People who have compassion and empathy for others will always outperform those who do not. They will see the world from the perspective of others and will act accordingly. While others may see things from a different angle, they will be able to modify their actions based on how others may be behaving. When this happens, everyone wins.

Empathy is also necessary when you're working with clients. When you're communicating with clients, they will be relying on you to tell them what they need to hear. Without empathy, people will often misunderstand what you're trying to convey or they will misread your intentions. This can lead to miscommunication and a difficult office environment.

As an employer, you must remember that your business relies on people who have empathy. You cannot continue to ignore this very important trait. If you don't, you could find yourself in trouble. This is especially true if your employees are consistently disrespectful and abusive. Remember, a simple apology from your employee is worth more than a reprimand from the supervisor.

There are plenty of stories out there of unhinged, irrational employees throwing temper tantrums just so they can get a rise out of their supervisors. This behavior needs to be avoided. Instead, you should model the proper behavior in your workplace. Observe how your employees react when you do something right or when you make a mistake. Pay close attention to how they react when you do things right.

An even greater danger exists in the type of workplace known as the stress factory. The stress factory breeds dangerous, harmful behaviors. Some of these behaviors directly conflict with the way you want things to be. If your employees are displaying anti-social behaviors, then you need to take steps to break down those relationships.

Empathy training is critical for managers, especially. Managers often have a hard time dealing with other people's problems. They're good at managing their own issues, but dealing with other people's problems is another thing. If you don't have empathy for someone or they don't have an ability to connect with you, it's very difficult to have a productive work environment.

Even small business owners can benefit from having some empathic skills. Building these skills should not be reserved for those who need it most. Anyone can learn how to be an empathic manager and you can develop these skills in your own business. Empathy and leadership go hand in hand.

In today's world, it's important for business owners to take a holistic approach to their businesses. People will always be more successful if they feel like they're a valued part of a team. Empathy is essential for building this kind of culture. People will also be happier when they understand that their impact is truly significant to the success of others. When people know that they're making a difference, they'll be more likely to engage and stay with your company.

Developing empathy for your employees is a gradual process. You'll need to recognize behaviors, thoughts, and reactions that cause your employees' stress. It will take some reflection on your part to determine what types of things you're personally causing stress to your staff. Empathy for your staff will come naturally. Make sure that you recognize when they're exhibiting these kinds of emotions. This is often easier said than done!

Don't try to make it easy for them. Make it clear that feeling stressed about work is not going to get you any further than your competitors. The focus should simply be on finding solutions. Give employees a range of options for managing their workload. Don't dictate what they must do-rather, let them choose.

One of the most difficult parts of implementing empathy training for your employees is that you will have to be consistent. Your employees won't necessarily see you as being warm or generous right away. They may take some time to develop the habit. If they don't, however, it's important to remain steadfast about this point. Try to remain in the role of a mentor, offering encouragement, but also giving them room to develop the habit.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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